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Two-Part Definition of Strategic

What people really mean when they say “I want someone who's strategic.” A two-part test: you must both (1) articulate a compelling, simple “why” and (2) champion hard changes for the long-term. Having one without the other means people won't see you as strategic.

Where it comes from

Anneka Gupta, CPO at Rubrik, developed this definition after receiving feedback — twice — that she wasn't strategic enough. Once in a performance review, and again years later while interviewing for head of product roles. She reflected and realized both cases pointed to the same gap. From the conversation with Lenny: > When people say I want someone that's strategic, what they're really saying is I want someone that can come up with and articulate a compelling and simple why behind the decisions and the direction of the company and product. [...] And the second piece is I want someone that's going to champion and be a change agent to do things that may be hard but actually best for the long-term interest of the product or company.

The insight

Strategy isn't just thinking big thoughts — it's the combination of clear articulation and courageous action. The formula is both/and, not either/or.