Idea · carried by 1 source
Product Owner Model
Revolut's approach to product management where PMs are called “Product Owners” — not as a Scrum role, but as an emphasis on end-to-end ownership. Product owners run teams, define roadmaps, contribute to strategy, and execute relentlessly. They are the ultimate responsibles for product results.
Where it comes from
Dmitry Zlokazov, Head of Product at Revolut, explaining the naming convention on Lenny's Podcast (highlights/zlokazov-revolut-pms). “It's not a scrum term for us. It's just our take on emphasizing how ownership is important really.” [~7:28]
How it works
- Product owners have end-to-end responsibility for their product area and customers
- They run cross-functional teams staffed with engineers, designers, data analysts, and operations managers
- They are the line manager for everyone on their team — defining what needs to be done
- Functional managers define how things are built and the quality bar
- Product owners contribute to high-level company strategy and then execute on it relentlessly
- The role is essentially a “local CEO” of their product domain
The product owner is not a project manager — they own the outcome, not just the delivery. This extreme ownership is a key reason Revolut alumni get promoted to CPO roles at the highest rate.